Origin Story
Built by drivers. For drivers.
Purple Sectors was founded by Michael Benyahia. After growing up in the racing world himself, he began to realize some of the road blocks for drivers.
People were not lacking passion or effort. They were lacking direction. Finding the right guidance, the right coaches, and advice from people who had actually raced at a high level, was far more difficult than it should have been. Purple Sectors was built to change that.
Growing up, I watched my dad struggle to understand how to take the next step in motorsport, where to go, who to trust, and how to progress. As I got older and eventually became a professional driver and coach myself, I saw the same problem again and again with new drivers and track day enthusiasts.
Michael Benyahia / Founder
The goal is simple. To give car and track day enthusiasts clear, honest guidance and access to the same level of experience and knowledge that is usually reserved for the top of the sport, taught by the drivers they already watch and admire.