Built by drivers. For drivers.

The Purple Sector was founded by Michael Benyahia. After growing up in the racing world himself, he began to see the road blocks drivers hit.

Finding the right guidance, the right coaches, and advice from people who had actually raced at a high level was far more difficult than it should have been. The Purple Sector was built to change that.

Growing up, I watched my dad struggle to understand how to take the next step in motorsport: where to go, who to trust, and how to progress. As I became a professional driver and coach myself, I saw the same problem again and again with new drivers and track day enthusiasts.

The goal is simple. To give car and track day enthusiasts clear, honest guidance and access to the experience usually reserved for the top of the sport, taught by the drivers they already watch and admire.